COVID-19: CAPABILITY BUILDING FOR ONLINE BUSINESS OWNERS

HAS COVID-19 IMPACTED YOU AND YOUR ONLINE BUSINESS?
KNOW SOMETHING NEEDS TO BE DONE, BUT NOT WHAT?

WE CAN HELP.

This program is for business owners and / or business managers of businesses that are selling their products online. This 6-month one-on-one training program is customised to meet the management capability gap of the business owner and / or business manager. It will increase your knowledge in all areas of your online business and its development, including Competitive Advantage, E-commerce, Marketing & Social Media, Client Management, Strategic Planning, and Promotion/Lead Generation Techniques.

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Conducted either over Zoom or in person, the training consists of two 90-minute sessions per month for six months, 18 hours in total. Sessions are conducted one-on-one with the Business Owner and/or Manager (the participant).

The participant is expected to implement changes in their business between sessions, taking full advantage of the opportunity of getting answers to your business-specific queries throughout the course. How much work is needed depends on the nature of the business, and how much improvement is needed in each area. In this way, we ensure that your business starts improving from Day 1!

 

Modules are:

1. Competitive Advantage: Learning how to identify the business key selling proposition, competitive advantage, and profiling your customers.

2. E-commerce: You will learn how to harness different e-commerce tools to build the competitive advantage of your business. E-marketing, strategic use of websites, improving conversion rates, and the use of SEO will be included among other things.

3. Marketing & Social Media: Market Targeting/Segmentation and developing specific marketing tactics for target markets. You will also learn how to setup and maintain social media channels according to best practices.

4. Client Management: Learning outcomes include how to create, maintain, and enhance strong relationships with customers in many different ways.

5. Strategic Planning, SWOT Analysis & Competitive Advantage: Identifying, developing, leveraging, and sustaining competitive advantage in the long run. You will also learn how to create and execute a successful marketing plan.

6. Promotion/Lead Generation Techniques: Learning how to use promotional planning and strategies. Key takeaways will be the importance of, and how to build owned channels, execute successful email marketing, and using promotions including the basics of effective online/social media advertising.

In-between sessions, you can contact us at any time via email or phone for support or with any questions that may come up in your business or the implementation of your training.

 

Cost: $850/month for 6 months. 


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Businesses may be eligible for funding for this program under the Management Capability Development Fund, which offers businesses up to 50% co-funded support for management coaching and training services to build management capability within the business. Find out more by visiting www.regionalbusinesspartners.co.nz

 
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Get in touch today to enquire, and we can help you find out if you are eligible, and instruct you how to apply for the funding.