SERVICES

How I Can Help through Storytelling.

TELL. YOUR. STORY.

All marketing, and ultimately the success of your business, relies on one thing: storytelling.
You need to tell your story in a compelling way to get people to connect with our brand, drive traffic to your site or online store, and make them stay there long enough to make a purchase or book a service. Not just once, but again and again. And in order to tell your story in the right way you need to identify WHO is your customer?

Once you have identified your ideal customer(s) can you move on to how to appeal to them. Before we undertake any work together, we will always do an initial workshop to uncover your ideal customer or client. We then move on to craft your unique value proposition, and then translate that into how to communicate with your ideal audience. This work is important in order to get the rest of the project right. 

Kaizen Kiwi offers services that are registered with the COVID-19 Business Advisory Fund. Businesses may be eligible for 100% funding support under the COVID-19 Business Advisory Fund for this service. 

Find out more by visiting www.regionalbusinesspartners.co.nz 

 

The services we offer are:

Strategy / Business Development

If you feel like you need to move forward, but feel stuck, or are not sure what to do, we can help. As part of our dedicated strategy work, we will thoroughly assess your current business plan as well as your website, and social media, analyse your main competitors and their strength and weaknesses compared to yours, and take into account where you would like to be in one or three years from now, to put together a strategy plan for you. This could also include developing new products/lines and/or export opportunities among other things, as well as pivoting in the new Covid landscape we find ourselves in. Although these times are scary to most people, there are opportunities out there, if you know where to look!

(Know Your Client) KYC Workshop

You need to tell your story in a compelling way to get people to connect with our brand, drive traffic to your site or online store, and make them stay there long enough to make a purchase or book a service. Not just once, but again and again. And in order to tell your story in the right way you need to identify WHO is your customer?

In this 2-hour workshop, we will start by identifying your ideal customer(s). We can then move on to how to appeal to them, and do so by crafting your unique value proposition. In the third step, we translate the first two steps into some tangible advice on how to communicate with your ideal audience, which you can then use on your website, social media and any marketing material, on line or in print.

This workshop is undertaken with all new clients before we start our strategy work together. It can also be undertaken as a stand-alone module.

Website Revamp / Rebuild / Newbuild & SEO Improvement

Do you have a website that feels a bit out of date? Have you added new products or product lines lately and don't feel like the new content 'jives' with the rest of the website? Want to change colours or imagery? Or maybe you just don't know why you are not getting more sales? We can help.

Unfortunately, most of the clients we have worked with to date, have needed an overhaul of their current website's SEO. If you are not set up properly, it doesn't matter if you have a pretty website, you will still not get any traffic from Google and other Search Engines. In this Covid climate, when more and more people are shopping and finding resources online, it is more important than ever to have your website set up properly with SEO, no matter if you are selling a product or a service.

Need a new one? We can also help you set up a whole new website if you have a business idea but don't know where to start. Or, I can help you move your existing website onto a Shopify, Wix or Squarespace platform if you want a whole fresh start. Sometimes starting fresh is the best way forward.

We are a verified Shopify Partner    

I am a verified Shopify Partner

Social Media SOS

Often run in combination with a website revamp or a new business or website, but also available freestanding; the Social Media SOS package helps you identify your ideal customer and outlines clear, tangible ways how to interact with them in the best way to create a following, ultimately leading to more sales. If you have no experience with social media at all, don't worry, I will walk you through all the stages step by step, and teach you how to create engaging, likeable content.

Content Creation

As an additional service to our clients, we also advise on content creation and general marketing. With many years of content creation experience, don't hesitate to call on us to help with any type of content creation. We can help you optimise your blog posts, advise on how to write new, professional, informative descriptions for your product pages or overhaul the language and 'feel' of your whole website, all to drive more sales or leads.

 

Get in touch for a free 30-minute discovery call today!